Rural Focus is a unique program in commercial radio,.. it provides both the listener and the clients the opportunity to find out all the information in relation to agriculture, agribusiness, rural communities and those associated in them all through a daily comprehensive update on issues affecting the man and woman and families in regional W.A.  Rural Focus provides the listener with all the latest weather information, the latest in grain marketing, livestock markets and sales,.. wool sales across the nation and all commodity prices and outlooks plus international issues affecting these markets,.. but it also provides information on fertiliser, ag chemical, farm machinery and rural finance plus regular telecommunications information, agricultural education updates and agri political comment. In fact if it happens in or affects rural W.A,.. Rural Focus has it covered.  

Rural Focus provides a great marketing opportunity for agribusiness to a targeted audience every day Monday to Friday between 9 and 10am across 9 Radio West network stations with advertorial interviews and commercial content placed into regular Radio West music programming.

Rural Focus  -- the program that provides the format for client and listener alike,.. in prime time across the agricultural regions of W.A.

Vin Dawes comes from a farming background, having spent the first 50 years of his life growing up in regional W.A on a farming property at Narrogin.  During this period upon leaving school and getting married in 1970, Vin and his wife Judi firstly leased then bought their own farm, then leased the family farm as well whilst developing an interest in radio. This interest became a passion and Vin took up football broadcasting once his own sporting career had ended and over the past 30 odd years has regularly called football in many areas on W.A.  In 2000 Vin and his wife Judi sold their farming business to continue that passion in radio and 6 months later Rural Focus commenced across the Radio West wheatbelt stations, growing quickly to now cover basically the entire SW land division of the state.  Whilst hosting Rural Focus Vin continued with his sports calling and also quickly rose to be the Wheatbelt General Manager, a position he held for 8 years before he took up an opportunity to re locate to Busselton with his wife and commence as General Manager there as well as continue hosting the ever growing Rural Focus program, recording approximately 1,500 interviews every year for the program since its inception.

Vin Dawes has been widely acknowledge by the community and industry alike with 2 sporting association life memberships and 2 Commercial Radio of Australia Awards for excellence plus numerous other industry awards.